Luana Gallam
About
Alt Streaming
Personal project · 2023
I developed a streaming platform that brings the nostalgic experience of street cinema into the digital environment. The solution combines cultural curation, accessibility and a retro aesthetic aligned with the preferences uncovered in user research. The project also strengthens the visibility of independent filmmakers, expanding their reach and cultural impact.
While developing my mentorship project, I discovered a significant gap in how audiences engage with street cinema — a vibrant cultural movement that still lacks digital visibility. Despite its historical and artistic value, much of this content remains restricted to physical spaces, limiting access for new audiences.
The absence of dedicated platforms, limited promotion on social media, and barriers such as safety concerns, distance, and ticket prices have restricted public access and the discovery of independent films.
The absence of dedicated platforms, limited promotion on social media, and barriers such as safety concerns, distance, and ticket prices have restricted public access and the discovery of independent films.
Through a survey with 52 participants, I identified key insights:
- 82.7% had never attended a street cinema session.
- 60% found it difficult to discover independent films online.
- Only 11.5% considered this type of content easily accessible in digital formats.
These findings reinforce that, although interest exists, there is still no effective bridge between street cinema and the digital audience.
Based on the collected data, I began by mapping key stakeholders including filmmakers, independent producers, film enthusiasts and users seeking accessible cultural experiences. I conducted qualitative and quantitative research to understand cultural habits and digital behaviors, complemented by benchmarking platforms such as MUBI, Belas Artes À La Carte, Netflix and independent film festivals.Interviews revealed a clear pattern: users were drawn to nostalgic and retro environments that evoked emotional memory and a sense of “going back in time.” This insight guided the initial curation toward classic films, retro content and independent productions.
Additionally, the product strengthens and expands the presence of independent filmmakers, increasing their visibility and supporting a practice already present in this cultural circuit — but still lacking structured digital representation.
I conducted quantitative and qualitative research to understand how audiences engage with independent productions and street cinema.
I also performed benchmarking with platforms such as MUBI, Belas Artes À La Carte, Netflix, and independent festival websites, analyzing curation approaches, navigation flows, communication tone, and discovery models.
I mapped the user journey from the first contact with street cinema to the search for independent films online, identifying key pain points:
- lack of centralized information
- low visibility of independent productions
- disconnect between street culture and online consumption
- digital experiences lacking emotion and curated value
Based on the data and recurring patterns, I defined the focus as creating a solution that balances:
- cultural viability (strengthening street cinema)
- value for independent filmmakers (visibility + distribution)
- user experience (discovery, emotional navigation, accessibility)
The guiding question became:
How can we bring the aesthetics and cultural value of street cinema into the digital world while maintaining curation, accessibility, and artistic independence?
The visual direction draws inspiration from street cinema aesthetics: posters, handcrafted typography, urban textures, and the contrast of projected light.
The platform blends cinematic language with cultural discovery.
The visual pillars included:
- Retro layout inspired by vintage magazines and posters
- Retro color palette and typography
- Clear hierarchy prioritizing titles, selections, and curated sections
- Concise, friendly, and accessible microcopy
The solution includes:
- Curated home (themed sessions, independent highlights, festivals)
- Film page with synopsis, trailer, credits, testimonials, and links to filmmakers
- Filmmaker profiles, allowing users to understand each artist and their creative process
- Favorites / Watchlist
Accessibility guidelines applied:
- AA/AAA contrast
- Readable typography for low-light viewing
- Simplified navigation
- Universal icons and audio description availability on film pages
Usability testing with 10 participants (mix of cinema enthusiasts and new users).
Key outcomes:
- 94% task success rate during navigation
- Positive feedback on clarity and aesthetics
- Recognition of social value, described as “a platform that democratizes access to culture” during qualitative interviews
The solution expands access to street cinema, connects audiences to the independent film scene, and strengthens the visibility of filmmakers who previously lacked structured digital spaces.
The product translates the cultural essence of street cinema into the digital world — combining curation, identity, and purpose.
Other projects:
Luana Gallam
About
Alt Streaming
Personal project · 2023
I developed a streaming platform that brings the nostalgic experience of street cinema into the digital environment. The solution combines cultural curation, accessibility and a retro aesthetic aligned with the preferences uncovered in user research. The project also strengthens the visibility of independent filmmakers, expanding their reach and cultural impact.
While developing my mentorship project, I discovered a significant gap in how audiences engage with street cinema — a vibrant cultural movement that still lacks digital visibility. Despite its historical and artistic value, much of this content remains restricted to physical spaces, limiting access for new audiences.
The absence of dedicated platforms, limited promotion on social media, and barriers such as safety concerns, distance, and ticket prices have restricted public access and the discovery of independent films.
The absence of dedicated platforms, limited promotion on social media, and barriers such as safety concerns, distance, and ticket prices have restricted public access and the discovery of independent films.
Through a survey with 52 participants, I identified key insights:
- 82.7% had never attended a street cinema session.
- 60% found it difficult to discover independent films online.
- Only 11.5% considered this type of content easily accessible in digital formats.
These findings reinforce that, although interest exists, there is still no effective bridge between street cinema and the digital audience.
Based on the collected data, I began by mapping key stakeholders including filmmakers, independent producers, film enthusiasts and users seeking accessible cultural experiences. I conducted qualitative and quantitative research to understand cultural habits and digital behaviors, complemented by benchmarking platforms such as MUBI, Belas Artes À La Carte, Netflix and independent film festivals.Interviews revealed a clear pattern: users were drawn to nostalgic and retro environments that evoked emotional memory and a sense of “going back in time.” This insight guided the initial curation toward classic films, retro content and independent productions.
Additionally, the product strengthens and expands the presence of independent filmmakers, increasing their visibility and supporting a practice already present in this cultural circuit — but still lacking structured digital representation.
I conducted quantitative and qualitative research to understand how audiences engage with independent productions and street cinema.
I also performed benchmarking with platforms such as MUBI, Belas Artes À La Carte, Netflix, and independent festival websites, analyzing curation approaches, navigation flows, communication tone, and discovery models.
I mapped the user journey from the first contact with street cinema to the search for independent films online, identifying key pain points:
- lack of centralized information
- low visibility of independent productions
- disconnect between street culture and online consumption
- digital experiences lacking emotion and curated value
Based on the data and recurring patterns, I defined the focus as creating a solution that balances:
- cultural viability (strengthening street cinema)
- value for independent filmmakers (visibility + distribution)
- user experience (discovery, emotional navigation, accessibility)
The guiding question became:
How can we bring the aesthetics and cultural value of street cinema into the digital world while maintaining curation, accessibility, and artistic independence?
The visual direction draws inspiration from street cinema aesthetics: posters, handcrafted typography, urban textures, and the contrast of projected light.
The platform blends cinematic language with cultural discovery.
The visual pillars included:
- Retro layout inspired by vintage magazines and posters
- Retro color palette and typography
- Clear hierarchy prioritizing titles, selections, and curated sections
- Concise, friendly, and accessible microcopy
The solution includes:
- Curated home (themed sessions, independent highlights, festivals)
- Film page with synopsis, trailer, credits, testimonials, and links to filmmakers
- Filmmaker profiles, allowing users to understand each artist and their creative process
- Favorites / Watchlist
Accessibility guidelines applied:
- AA/AAA contrast
- Readable typography for low-light viewing
- Simplified navigation
- Universal icons and audio description availability on film pages
Usability testing with 10 participants (mix of cinema enthusiasts and new users).
Key outcomes:
- 94% task success rate during navigation
- Positive feedback on clarity and aesthetics
- Recognition of social value, described as “a platform that democratizes access to culture” during qualitative interviews
The solution expands access to street cinema, connects audiences to the independent film scene, and strengthens the visibility of filmmakers who previously lacked structured digital spaces.
The product translates the cultural essence of street cinema into the digital world — combining curation, identity, and purpose.
Other projects:
Luana Gallam
About
Alt Streaming
Personal project · 2023
I developed a streaming platform that brings the nostalgic experience of street cinema into the digital environment. The solution combines cultural curation, accessibility and a retro aesthetic aligned with the preferences uncovered in user research. The project also strengthens the visibility of independent filmmakers, expanding their reach and cultural impact.
While developing my mentorship project, I discovered a significant gap in how audiences engage with street cinema — a vibrant cultural movement that still lacks digital visibility. Despite its historical and artistic value, much of this content remains restricted to physical spaces, limiting access for new audiences.
The absence of dedicated platforms, limited promotion on social media, and barriers such as safety concerns, distance, and ticket prices have restricted public access and the discovery of independent films.
Through a survey with 52 participants, I identified key insights:
- 82.7% had never attended a street cinema session.
- 60% found it difficult to discover independent films online.
- Only 11.5% considered this type of content easily accessible in digital formats.
These findings reinforce that, although interest exists, there is still no effective bridge between street cinema and the digital audience.
The research confirmed the opportunity to create an accessible, inclusive, and culturally curated streaming platform that brings the aesthetics and experience of street cinemas to the digital environment.
Additionally, the product strengthens and expands the presence of independent filmmakers, increasing their visibility and supporting a practice already present in this cultural circuit — but still lacking structured digital representation.
I conducted quantitative and qualitative research to understand how audiences engage with independent productions and street cinema.
I also performed benchmarking with platforms such as MUBI, Belas Artes À La Carte, Netflix, and independent festival websites, analyzing curation approaches, navigation flows, communication tone, and discovery models.
I mapped the user journey from the first contact with street cinema to the search for independent films online, identifying key pain points:
- lack of centralized information
- low visibility of independent productions
- disconnect between street culture and online consumption
- digital experiences lacking emotion and curated value
Based on the data and recurring patterns, I defined the focus as creating a solution that balances:
- cultural viability (strengthening street cinema)
- value for independent filmmakers (visibility + distribution)
- user experience (discovery, emotional navigation, accessibility)
The guiding question became:
How can we bring the aesthetics and cultural value of street cinema into the digital world while maintaining curation, accessibility, and artistic independence?
The visual direction draws inspiration from street cinema aesthetics: posters, handcrafted typography, urban textures, and the contrast of projected light.
The platform blends cinematic language with cultural discovery.
The visual pillars included:
- Retro layout inspired by vintage magazines and posters
- Retro color palette and typography
- Clear hierarchy prioritizing titles, selections, and curated sections
- Concise, friendly, and accessible microcopy
The solution includes:
- Curated home (themed sessions, independent highlights, festivals)
- Film page with synopsis, trailer, credits, testimonials, and links to filmmakers
- Filmmaker profiles, allowing users to understand each artist and their creative process
- Favorites / Watchlist
Accessibility guidelines applied:
- AA/AAA contrast
- Readable typography for low-light viewing
- Simplified navigation
- Universal icons and audio description availability on film pages
Usability testing with 10 participants (mix of cinema enthusiasts and new users).
Key outcomes:
- 94% task success rate during navigation
- Positive feedback on clarity and aesthetics
- Recognition of social value, described as “a platform that democratizes access to culture” during qualitative interviews
The solution expands access to street cinema, connects audiences to the independent film scene, and strengthens the visibility of filmmakers who previously lacked structured digital spaces.
The product translates the cultural essence of street cinema into the digital world — combining curation, identity, and purpose.
Other projects: